Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Sunday, June 9, 2013

The love affair between Americans and their tablets and smartphones shows no sign of abating.

More than four out of 10 (44%) now own a tablet computer, up from 30% last year, according to a new survey from Frank N. Magid Associates. Ownership is even higher, at 54%, among those ages 18 to 34.

Monday, May 20, 2013

Deborah Turness, a former top TV news editor in Britain, will take over as NBC News president in August, at a time when it is looking to turn around the fortunes of its news division.

Thursday, May 9, 2013

Global sports have broad appeal to a diverse swath of U.S. TV viewers, especially among young adults, according to a study by Frank N. Magid Associates.

Magid’s research, based on a survey of 2,800 U.S. consumers ages 18 to 70, found that almost five out of 10 have interest in global sports TV, with Millennials 18 to 34, overindexing at 60%.

Wednesday, May 8, 2013

Consumers now rate VOD as the most valuable service from their TV subscription.

The new study, conducted in the United States by Frank N. Magid Associates on behalf of Vubiquity, found to 62 per cent of consumers value VOD highest, above DVRs (60%) HD channels (55%) and premium channels (47%).

One of the most significant findings was the belief of 65% of on demand users that “Everything I might ever want to watch is easily available” On Demand. In a similar survey Vubiquity conducted in Q4, 2010, only 12 % agreed with that same statement.