Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Monday, September 22, 2014

Apple’s investors obsess over early iPhone sales like Hollywood producers tracking opening ticket sales for a blockbuster movie.

A big weekend is usually a healthy predictor of consumer demand for the holiday season — not just for Apple, but for the entire consumer electronics industry.

Saturday, August 16, 2014

More TV viewers are picking up so-called streaming media boxes in the hope of fulfilling a simple wish: Let me watch what I want when I want.

Basically, the devices, some as small as a thumb drive, link the TV to the Internet so users can watch Netflix or Hulu on the bigger screen, giving them a far wider choice of programming than cable or satellite services can.

Tuesday, June 17, 2014

It's hard to generalize about a demographic bounded by high school seniors and 34-year-old Park Slope parents, but Millennials have one thing in common at least, and it isn't just the media behavior. It is as much a shared socializing behavior.

Wednesday, May 28, 2014

A San Francisco startup named Skillz hopes to literally cash in on real-money mobile games.

Skillz lets mobile app developers add cash prizes of $1 to $20 in games like "Strike: Real Money Bowling" and "Mini Golf 3D Putt Putt."

So far, Skillz-powered games have attracted about 1.5 million players. While that's a relatively small number, a unit of the research firm Frank N. Magid Associates projected that this emerging genre of mobile games with cash rewards has the potential to generate more than $9 billion in revenue in the U.S. by 2017.