Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Tuesday, February 24, 2015

Sorenson Media, a pioneer and leader in the field of digitally-enabled Advanced TV and analytics, and Frank N. Magid Associates (Magid), the trusted and leading consultants to the media industry, today announced a partnership that will enable the firm to provide ongoing strategic counsel and research-based exploration of the benefits of Sorenson’s Advanced TV and analytics services to the industry.

Friday, December 19, 2014

Facebook is no longer as cool a place for teenagers to hang out, according to a new report.

Monday, October 6, 2014

Women watch more TV than men and they are more influenced by TV advertising. With such a large group of potential consumers, networks that attract women are looking for distinctive ways to segment their audiences and match those segments with purchasing behavior.

“TV has a very strong influence on consumer behavior,” says Marcela Tabares, senior VP for strategic insights at A+E Networks, parent of Lifetime. “This is particularly pronounced among women. They report being more receptive to messaging and more influenced by TV advertising.”

Thursday, September 25, 2014

Who would have ever thought little tiny screens could attract massive audiences? Small screens have zoomed up in popularity and now dominate TV watching. Tech-savvy Millennials have led the march to Internet entertainment and others have joined along the way, wreaking havoc on cable, satellite and broadcast.