Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Monday, October 6, 2014

Women watch more TV than men and they are more influenced by TV advertising. With such a large group of potential consumers, networks that attract women are looking for distinctive ways to segment their audiences and match those segments with purchasing behavior.

“TV has a very strong influence on consumer behavior,” says Marcela Tabares, senior VP for strategic insights at A+E Networks, parent of Lifetime. “This is particularly pronounced among women. They report being more receptive to messaging and more influenced by TV advertising.”

Thursday, September 25, 2014

Who would have ever thought little tiny screens could attract massive audiences? Small screens have zoomed up in popularity and now dominate TV watching. Tech-savvy Millennials have led the march to Internet entertainment and others have joined along the way, wreaking havoc on cable, satellite and broadcast.

Monday, September 22, 2014

Apple’s investors obsess over early iPhone sales like Hollywood producers tracking opening ticket sales for a blockbuster movie.

A big weekend is usually a healthy predictor of consumer demand for the holiday season — not just for Apple, but for the entire consumer electronics industry.

Saturday, August 16, 2014

More TV viewers are picking up so-called streaming media boxes in the hope of fulfilling a simple wish: Let me watch what I want when I want.

Basically, the devices, some as small as a thumb drive, link the TV to the Internet so users can watch Netflix or Hulu on the bigger screen, giving them a far wider choice of programming than cable or satellite services can.