Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Thursday, September 25, 2014

Who would have ever thought little tiny screens could attract massive audiences? Small screens have zoomed up in popularity and now dominate TV watching. Tech-savvy Millennials have led the march to Internet entertainment and others have joined along the way, wreaking havoc on cable, satellite and broadcast.

Monday, September 22, 2014

Apple’s investors obsess over early iPhone sales like Hollywood producers tracking opening ticket sales for a blockbuster movie.

A big weekend is usually a healthy predictor of consumer demand for the holiday season — not just for Apple, but for the entire consumer electronics industry.

Saturday, August 16, 2014

More TV viewers are picking up so-called streaming media boxes in the hope of fulfilling a simple wish: Let me watch what I want when I want.

Basically, the devices, some as small as a thumb drive, link the TV to the Internet so users can watch Netflix or Hulu on the bigger screen, giving them a far wider choice of programming than cable or satellite services can.

Tuesday, June 17, 2014

It's hard to generalize about a demographic bounded by high school seniors and 34-year-old Park Slope parents, but Millennials have one thing in common at least, and it isn't just the media behavior. It is as much a shared socializing behavior.