Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Monday, March 21, 2016

In an interview for “The Bloomberg Advantage,” Magid Advisors President Mike Vorhaus discussed highlights from the Game Developer’s Conference last week in San Francisco last week and the emergence of virtual reality.

Vorhaus said this year’s introduction of several important pieces of VR hardware gave the technology a high profile at this year’s GDC. He indicated the technology and price points are leading to some strong interest levels — reflecting what Magid has seen in its recent consumer research related to virtual reality

Monday, March 21, 2016

A U.S. national study, conducted by Frank N. Magid Associates, in late February showed huge growth in mobile gaming by Americans. This study was released at the Game Developers Conference in San Francisco this week.

These findings highlight that mobile gaming has become a hugely prominent form of entertainment for almost half of all Americans.

Thursday, January 14, 2016

(Jan. 14, 2016) The younger generations of media consumer was the focus of a conference hosted by Turner Broadcasting Wednesday.

Turner owns cable networks Adult Swim, which is dominant among millennial viewers, and Cartoon Network, which last year grew its ratings with kids.

Younger viewers are at the forefront of changing media habits as consumers choose from a widening array of content whenever they want on an array of digital devices. That’s making counting them and monetizing them through advertising more and more challenging.

Thursday, January 14, 2016

(Jan. 14, 2016) How marketers can reach millennials is quite possibly one of the most discussed topics in the ad industry. But there continues to be one over-hanging question few have been able to answer: How do millennials' media habits change as they age?

The answer according to Turner: They don't.