Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Thursday, April 20, 2017

The Staples sustainability study revealed:

Thursday, April 13, 2017

Debby Ruth, SVP, global media & entertainment at Magid, and Consortium co-chair, added, “Magid’s research and consulting expertise in entertainment has allowed us to accumulate an early, in-depth knowledge of the emerging VR and AR space. We understand the device space, the content space, and the business dynamics between the two, and recognized the powerful opportunity to bring brands together to understand and evaluate emerging VR/AR monetization strategies through our quantitative and qualitative research.”

Tuesday, April 4, 2017

Apple is just one among many companies in the midst of an augmented reality (AR) push that could revolutionize the way people interact with the world — and with brands — through smartphones and eventually wearable devices.

Thursday, March 30, 2017




Majority of VR Device Purchasers “Very Satisfied”

And Say Product Performance Exceeds Expectations


Consumers Provide High Marks to Ease of Use of Devices and Value for Money,

Indicate Willingness for Strong Word of Mouth