Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Friday, March 24, 2017

Brent Magid recommends making some pivotal changes to stations’ content development capabilities. Newsrooms were initially designed to distribute primarily to one platform; they will need to change. He encourages management to rethink job descriptions, workflows, schedules, dayparts, and even the overall culture.

Tuesday, March 21, 2017

As aging anchors retire, Chicago stations hope viewers stay for familiar faces

Tuesday, March 14, 2017

Craig Wax, EVP at Magid Associates.

Monday, March 6, 2017

Magid's Mike Bloxham quoted in The New York Times -