Research Manager, CPG

Job Title: Research Manager, CPG

Office Location: Minneapolis

Job Summary

The Research Manager plays a key role in Magid’s rapidly growing CPG practice.  This person is responsible for all facets of executing consumer research (primarily online quantitative studies), from questionnaire development focused on client objectives to writing a high level, visual, insight-driven report and presenting it to the client. Many of our clients are Fortune 100 companies with well-known brands.  The position reports to the Insights Director-CPG and works closely with the Managing Director (sales role) and other team members.

Job Functions

Key Responsibilities and Essential Functions

 

The Research Manager’s work will focus on executing quantitative research projects, which may or may not include:

 

  • Conducting and managing the entire research process including questionnaire design, field management, data processing, analysis, report development, and presentation
  • Overseeing project management including managing junior associates’ support in report development
  • Collaborating with team to design and execute more complex projects and/or develop strategic recommendations for clients
  • Managing clients through the research process, including proactive communications and updates
  • Utilizing a wide range of quantitative methods including foundational studies (basic attitude and usage, tracking) and more tactical methods (concept testing, sorts, claims, Max-Diff, discrete choice, line optimization/Shapley Value)
  • Advising peers and assisting with ad hoc requests as appropriate

Job Requirements

  • Qualifications:
    • 4-7 years marketing research experience (primarily quantitative research)
    • Food/CPG research experience and business understanding a plus
    • College bachelors degree required; degree in marketing, psychology, or social sciences a plus
    • Advanced degree in social sciences or related field a plus (MA, MS, PhD)

 

  • Skills:
    • Excellent written communications skills in order to generate a high-level, insight driven report based on data findings using graphics and visuals (in PowerPoint)
    • Strong verbal communications skills to leverage in informal and formal client discussions
    • Some understanding of advanced analytics including knowing which analytics to apply and how to interpret results
    • Strong project management skills in order to successfully execute all phases of a project and manage multiple projects simultaneously
    • Creative self-starter who can accomplish tasks without guidance
    • Flexibility to seamlessly handle changes in project scope, manage heavy workloads and deal with potentially challenging clients
    • Ability to focus on the big picture along with strong attention to detail
    • Very confident and comfortable in articulating a point of view
    • Strong team player able to work and consult with others on the team
    • Highly proficient in PowerPoint, Excel, and Word; ability to create visually appealing reports a plus

Please send your resume and cover letter to: careers@magid.com