Financial service companies operate in an extremely competitive industry where the sheer number of companies, and their resultant marketing efforts, causes brands and messaging to get lost in the mix. To address these challenges, Frank N. Magid Associates works with financial services companies to define their brands, formulate targeted communications strategies, and develop messaging that resonates with the consumer. In any economic environment, Magid is able apply our consumer lens in ways that enable our financial services clients to break through the clutter and attract the right consumers with the right message.
Conducting a Macroeconomic, Competitive, and Management Analysis and an Assessment of Financial Model Assumptions to Guide an Investment in a Major US Multimedia Company
Leveraging its expertise of the television, publishing and digital media industries, Frank N. Magid Associates conducted a deep-dive analysis of one of the largest multimedia companies in the US for a distressed debt and credit-focused private investment firm. This comprehensive analysis included a macroeconomic overview of the broadcasting, publishing and digital media industries, a competitive analysis of the company’s key assets within these industries, management issues that could influence the value of the company’s assets, and a critique of the assumptions of the investment firm’s financial model for the multimedia company. As a result of this analysis, the firm opted not to invest in the distressed debt of the company based on negative findings related to the company’s television station potential and management weaknesses.