Frank N. Magid Associates’ consulting services are aimed at helping clients to formulate and then implement an effective corporate strategy. These strategies are predicated upon a thorough assessment of the strengths and weaknesses of the client’s brand, core competencies, competitive positioning, and operations. A corporate development strategy addresses a number of questions, including:
- What are the markets and targets that represent the greatest revenue opportunities?
- How should the company allocate its resources across various corporate initiatives?
- How will new technologies represent both threats and opportunities?
- Which investment opportunities will complement the company’s current product offerings and grow its business?
Identifying Content and Distribution Opportunities to Increase Customer Engagement and Product Sales
In an effort to more deeply engage its customers, reach new audiences and grow its brand presence, a Fortune 50 consumer products company partnered with Frank N. Magid Associates to develop a media strategy across brands and platforms to increase customer engagement. Magid conducted a large scale analysis of the related content, distribution and competitive landscape, and identified best practices to identify content and distribution opportunities for the company. Based on this analysis, Magid and the client identified content opportunities and tested these opportunities with target markets. The engagement resulted in an executable, validated media strategy roadmap that aligned with consumer, industry, and competitive opportunities and that positioned the client as a leader in the content area to drive engagement and, ultimately, product sales.