Brand Strategy

Frank N. Magid Associates helps companies to develop, shape and strengthen their brands to create emotional connections with consumers and stakeholders. These connections are essential in building engagement that breaks through the clutter and resonates with consumers who are increasingly difficult to reach. Developing a brand strategy will enable clients to answer a number of questions, including:

  • What are current consumer/stakeholder perceptions of the brand?
  • How can the brand be best positioned for growth based on the unmet needs of the target market?
  • What functional and emotional attributes does a brand currently "own" versus its competition?
  • What permission does the brand have to venture into new content, functional or physical arenas?
  • What is the most appropriate brand and positioning strategy?
  • What messaging and positioning resonates with which consumer/stakeholder groups and what provides the greatest and most unique point of value?
  • How does the company communicate and execute its brand with relentless consistency?

Case Study

A Leading Medical Institution Partners with Magid to Develop a Unified Communication and Brand Strategy to Improve Operations and Internal Buy-In

Healthcare institutions historically have complex infrastructures that contain departmental silos with a different focus. But in today’s progressive healthcare arena, innovative approaches to integrate departments and financial resources are essential to streamlining efficiencies and creating a unified brand. A leading Midwestern medical school’s newly restructured human resources department engaged Frank N. Magid Associates to develop a two-day executive workshop to establish an overarching brand, set unified communication and departmental goals, and practice the delivery of key messages. The workshop led to a successful launch of the new department and improved operations and buy-in among its internal constituents.